Case Study: Publicis LeOne achieves a 61% ROAS increase for Haleon with Skai

Publicis LeOne unlocks 61% ROAS increase for Haleon during tentpole event with help from Skai

Publicis LeOne, the bespoke agency supporting Haleon, needed to make the most of Amazon campaigns leading into Hot Sale, a major sales event in Mexico. They turned to Skai’s retail media solution to help improve brand exposure, gain share of market, and drive stronger performance before, during, and after the peak promotional period.

Using Skai, Publicis LeOne applied Keyword Harvesting, Search Term Analysis, automated audits, pacing and budget tools, scheduled reports, and competitive insights to optimize campaigns throughout the event. The result was Haleon’s best week in sales history on Amazon.mx, a 61% ROAS increase versus the prior year, 56% higher sales than Hot Sale 2023, and major year-over-year gains including 106% more conversions, 1,100% more new-to-brand conversions, and 94% more revenue on Amazon Search.

Publicis LeOne