Case Study: C-Date achieves 314% increase in registrations on Apple Search Ads with Skai™ Apps

C-Date Increases Registrations By 314% On Apple Search Ads With The Help Of Skai™ Apps

C-Date, part of Interdate SA, is a casual dating app with more than 36 million users in over 30 countries. To boost installs and in‑app registrations, C‑Date—already running Apple Search Ads—needed help optimizing campaign structure and performance, so they turned to Skai, using Skai Apps and Skai’s Automatic Full Funnel Bid Optimization for Apple Search Ads.

Skai restructured C‑Date’s campaigns to match Apple Search Ads best practices and automated bidding with its Automatic Full Funnel Bid Optimization, freeing the team to focus on strategy. The solution scaled activity and budgets and improved traffic quality, producing a 295.30% increase in installs and a 313.98% increase in registrations.

C-Date

Sergio Andres Ramirez Perez

SEA Team Lead