Case Study: Marketwake reaches new audiences for Yamaha with Skai

Marketwake reaches new audiences for Yamaha with Amazon Non-Endemic Sponsored Display via Skai

Marketwake, a full-service growth marketing agency, used Skai’s Search and Social advertising solutions for its client Yamaha WaterCraft. Their challenge was to expand the reach of Yamaha’s “Women Run the Water” campaign and connect with a female audience interested in outdoor adventure, while keeping the campaign efficient and cost-effective.

Skai helped Marketwake test Amazon Non-Endemic Sponsored Display through a closed beta, giving them access to Amazon’s first-party audiences and centralized campaign management in Skai’s platform. The campaign delivered nearly 3x the impressions at half the cost of comparable display efforts, generated nearly the same number of website clicks with a CPC 50% lower than Marketwake’s average programmatic CPC, and maintained bounce rate and site time performance in line with other media channels.

Marketwake

Brooke MacLean

CEO