Case Study: Domain Group lowers cost per acquisition by 84% with Skai Paid Search

Domain’s cost per acquisition drops 84% with Skai’s™ powerful optimization, insights, and Smart Bidding tool

Domain Group, a leading property technology and services marketplace in Australia, had been using Skai Paid Search for about six years. The team needed help managing multiple campaigns and keywords in a highly competitive auction environment, while manually adjusting budgets and bids to keep pace with market conditions.

Skai’s platform helped Domain Group manage Smart Bidding portfolios through bulk actions and automations, while Budget Navigator enabled budget forecasting and more sophisticated pacing. With Skai, Domain Group reduced cost per acquisition by 84% from April to August 2021, while also saving time previously spent on daily bid and budget adjustments.

Domain Group

Dinah Machado Holdsworth

Digital Marketing Manager