Case Study: Click Here Digital Achieves Lower CPL and Higher Conversions with Skai

Click Here Publishing Revs Up Results For Auto Dealership Clients With Skai™ And Gemini Native Ads

Click Here Digital, a full-service digital marketing and consulting firm, needed a way to drive incremental, high-quality traffic for its auto dealership clients while improving performance beyond search. Using Skai and its Yahoo Gemini native ads integration, the team looked to expand into additional inventory without sacrificing traffic quality.

Skai’s direct integration with Gemini Native Ads let Click Here Digital manage native and search campaigns in one platform, supported by automated actions, bulk management, and budget pacing. The results were strong: compared with search ads on one leading publisher, Gemini native ads delivered 56% lower average CPL, 12% more conversions, and 20% lower average CPC; against another publisher, they produced a 35% lower CPL, 38% higher conversion rate, and 10% lower average CPC.

Click Here Digital

Glenn Hawkins

Vice President of SEM