Case Study: Bully Pulpit Interactive achieves 50% lower CPA and 50% faster optimization with Skai

Bully Pulpit Interactive Cuts Facebook CPA and Time Spent Optimizing in Half

Bully Pulpit Interactive (BPI) is a digitally-based marketing and communications agency that targets specific individuals for political and brand campaigns. Facing time-consuming manual KPI reporting and an inability to make quick budget adjustments across Facebook and Instagram, BPI turned to Skai, deploying Skai’s Social Portfolio Optimization (KPO) to scale and automate its social media campaigns.

Skai implemented KPO to make hourly bid and budget adjustments across portfolios, added automated targeting and scheduled reporting integrated into BPI’s backend, and shifted the team’s focus from reporting to strategy. As a result, BPI beat its CPA goal by 50%, cut the time to reach CPA goals in half, and achieved daily budget targets for the first time—demonstrating clear efficiency and performance gains from Skai’s solution.

Bully Pulpit Interactive

Mike Schneider

Managing Director