Case Study: Inova achieves 600% more leads and 54% lower CPL with Skai

Inova Scales Facebook Advertising Leads by 600% with Skai™

Inova, a leader in direct‑response sales across Mexico and the US Hispanic market, faced the challenge of increasing brand visibility and scaling its Facebook advertising program while gaining deeper insights and transparency to manage complex KPIs and volatile CPLs. To address this, Inova partnered with Skai and onboarded the Skai platform to drive better data‑driven campaign decisions.

Skai deployed Portfolio Optimization, Automated Actions, Smart Tags and AI/ML‑based insights to stabilize CPLs, automate bid and budget adjustments, identify creative fatigue, and enable optimizations at scale. The Skai solution helped Inova boost lead volume by 600% and cut cost‑per‑lead by 54%, while reducing manual campaign management time.

Inova

Sandra Warman

Social Ads Specialist