Case Study: LaserAway achieves 5x ROAS and 25% business growth with Skai's Impact Navigator

Skai’s™ Impact Navigator Measures the Effectiveness of YouTube Marketing for Laseraway

LaserAway, the nation’s leader in aesthetic dermatology, faced underperforming YouTube campaigns and needed a way to prove the channel’s true impact to justify increased investment. They partnered with Skai and used Skai’s incrementality measurement platform, Impact Navigator, to design a rigorous test of YouTube performance.

Skai ran a five-week experiment that tested YouTube in a representative 30% of LaserAway’s geos, using Impact Navigator’s algorithms to design the test, limit media cost and reduce risk while analyzing thousands of scenarios quickly. Skai’s measurement found a Return on Ad Spend 5x higher than last-click attribution and a more than 25% increase in LaserAway’s business, leading LaserAway to make YouTube a core part of its media mix.

LaserAway

Paul Baumgarthuber

Chief Marketing Officer