Case Study: Warner Bros. Games (WB Games) achieves two global mobile game launches in one month with Skai Apps

Warner Bros. Games Drives Two Simultaneous Mobile Game Launches With Skai™ Apps

Warner Bros. faced a tight mobile user-acquisition challenge: its UA team needed to launch and scale two major global mobile games—Middle-earth: Shadow of War and Game of Thrones: Conquest—within weeks of each other on Facebook. To meet this demand they partnered with Skai and used Skai Apps to support rapid, large-scale campaign rollout.

Skai implemented its Campaign Creation Flow, Machine-Learning Optimization, Analytics Suite, and Creative Refresh, plus dedicated Client Success support, to automate bids and budgets, create ads at scale, surface cohort and creative insights, and refresh creatives in bulk. With Skai, Warner Bros. successfully launched both mobile app campaigns globally in the same month and achieved levels of scale and performance that would not have been possible alone.

Warner Bros.