Case Study: Craghoppers achieves 45% revenue growth with Skai E‑Commerce

Craghoppers Peak Performance On Amazon Advertising With ClickThrough Marketing And Skai™

Craghoppers, a 50‑year‑old British outdoor clothing manufacturer, partnered with ClickThrough Marketing to scale its Amazon Advertising but needed enhanced reporting, visibility and Amazon‑specific expertise. To address this they moved their campaigns onto Skai E‑Commerce, building on an existing Skai Paid Search relationship.

Using Skai E‑Commerce alongside ClickThrough Marketing’s management, the team implemented best‑practice account structures (branded vs. generic), granular keyword lists, regular search‑query monitoring, targeted ASIN and product‑page optimization, and budget pacing with unified reporting. The result: Craghoppers achieved a 45% increase in revenue and eliminated out‑of‑budget scenarios, demonstrating the measurable impact of Skai on their Amazon performance.

Craghoppers

Alex Wall

Ecommerce Executive