Case Study: Icrossing, Inc. achieves an estimated 117% YoY increase in in-store revenue with Skai

Icrossing, Inc. - Customer Case Study

Icrossing, Inc. partnered with Skai to solve a common digital-to-physical attribution problem: connecting the impact of online marketing to offline point-of-sale transactions and growing in-store transaction volume consistently. The engagement leveraged Skai’s Custom Metrics and a “Bid to Custom Metric” Portfolio Optimizer (KPO) to tie digital campaign performance to offline outcomes.

Skai ingested offline POS transaction data into campaign-specific custom metrics, applied a KPO “Bid to Custom Metric” policy, and frequently refreshed the metric formulas using updated online-to-store conversion rates. The solution delivered a measurable uplift — an estimated 117% year-over-year increase in in-store revenue for Icrossing, Inc.

Icrossing, Inc.