Case Study: Adidas achieves 26% PLA revenue lift and 650 mobile conversions with Skai

Adidas - Customer Case Study

Adidas needed to better automate and optimize its digital program during the 2014 World Cup, efficiently ramp up mobile presence for teams and players during games, and promote key World Cup products like cleats, balls and jerseys without undermining broader campaigns. To do this it worked with Skai, using capabilities such as Scheduled Actions & Dimensions and Product Listing Ads optimization to drive more targeted, timely advertising.

Skai implemented Scheduled Actions & Dimensions to manage mobile ads in real time, optimized Product Listing Ads with tailored bid policies, and isolated ad groups for team apparel, cleats and the Brazuca ball to focus bids on high-priority items. The campaign delivered a 26% increase in PLA revenue, a 48% week-over-week rise in PLA traffic, and 650 mobile conversions.

Adidas