Case Study: TULA Skincare achieves 41% ROAS lift and 18% cost reduction with Skai Intraday Bidding

Intraday Bidding Gives Green Line Digital That TULA Glow

Tula Skincare, working with agency Green Line Digital, faced the common retail marketing challenge of growing revenue while cutting costs. To meet these conflicting goals they deployed Skai’s Intraday Bidding automated bidding solution from vendor Skai.

Using Skai’s Intraday Bidding to automatically raise bids on efficient keywords and lower bids on inefficient ones across Search and Shopping, Tula achieved measurable gains: a 41% improvement in ROAS, 15% increase in revenue, an 11% lift in conversions, and an 18% reduction in cost — all delivered by Skai’s platform.

Tula Skincare