Case Study: Inova achieves 24% more leads and over 50% lower cost per lead with Skai

Skai’s™ in-depth Reporting and Portfolio Optimization Empowers Inova to Increase Lead Volume by 24% and Decrease Cost Per Lead by Over 50%

Inova, a Mexican-origin omnichannel retailer and leader in direct marketing, struggled to manage a wide and complex product portfolio with different ads, bids and budgets at scale. The team spent excessive time on manual optimizations and reporting that produced little insight, so Inova partnered with Skai for paid search solutions to help streamline management and improve performance.

Skai implemented portfolio optimization, product-level reporting, Budget Navigator forecasting and Smart Bidding to save time, scale the portfolio and enable data-driven decisions. As a result of Skai’s tools, Inova saw a 24% increase in lead volume, a 16% rise in clicks, a 23% decrease in CPA and a greater than 50% reduction in CPL, alongside improved transparency and planning.

Inova