LinkedIn
Facebook
Youtube
X
Visit WebsiteManaging Explosive Growth Easily and Efficiently
360 Total Security
AppsFlyer
AppsFlyer helps brands make good choices for their business and their customers with its advanced measurement, data analytics, deep linking, engagement, fraud protection, data clean room and privacy-preserving technologies. Built on the idea that brands can increase customer privacy while providing exceptional experiences, AppsFlyer empowers thousands of creators and 10,000+ technology partners to create better, more meaningful customer relationships.
Case Studies
Showing 165 AppsFlyer Customer Success Stories
Leveraging analytics to triple monthly active users and revenue
4Axis Solutions
Using Data-Driven Insights to Break Into the Russian Market
9-Kylins
Wang Pengfei
General Manager, International Department
AppsFlyer helps ABI boost ROAS post-IDFA, cutting eCPI for Apple Search Ads campaigns by up to 40%
ABI Games Studio
Ly Luu Ly
UA Team Leader
AccuWeather grows their mobile business to become one the of the world’s top weather apps
AccuWeather
Benjamin Burgess
User Acquisition & Growth Marketing Manager
Unlocking UA and boosting CTR by 52% with holistic creative optimization
Ace Games
Umut Yıldız
Analytics Manager
Driving Omnichannel eCommerce Performance With Mobile Data
Adore Me
Jared Pyle
Acquisition Marketing Manager
Why AirAsia prioritized user experience
AirAsia
Yen Huan Tai
Growth & Digital Marketing Manager
Doubling marketingdriven mobile app traffic with AppsFlyer deep links and QR codes
Albertsons
Ryan Lee
Senior Product Manager
AllTrails optimizes their paid UA to win big in emerging markets
AllTrails
Ron Schneidermann
CMO
ALTBalaji improves installs efficiency by 24% while cutting campaign costs by 6% following AppsFlyer migration
ALTBalaji
Divya Dixit
Senior Vice President Revenue & Marketing
Amanotes Blocks STORY 6 Million Fraud Events Worldwide in 2 Months Using Protect360
Amanotes
Yaroslav Zakharchuk
Marketing Manager
How Angel Broking Leveraged AppsFlyer to Reduce MonthOver-Month CPA by 50%
Angel Broking
Prabhakar Tiwari
Chief Marketing Officer
Apartment List Leverages OneLink to Build a Persistent Web-to-App Profile
Apartment List
Christopher Chee
Senior Manager
How AppQuantum spotted a $2 million-a-month diamond in the rough with AppsFlyer real-time analytics
AppQuantum
Victoria Beliaeva
Head of Business Development & PR
Bridging the data gap with real-time, accurate ROI data
AppQuantum
Rauf Valeev
Marketing Analyst
Making the most of granular data and powerful insights
Badoo
Petr Yurin
Data Engineer
Baemin revs up retention by 5X with advanced remarketing
BAEMIN
Bao Chi
Media Manager
Protecting marketing budgets and blocking fraudulent in-app events with Protect360
Bharat Matrimony
Arjun Bhatia
Senior Vice President
Big Fish Games Finds their Mobile Attribution North Star with AppsFlyer
Big Fish Games
Anthony Cross
VP User Acquisition, Data Science, & Product Management
Tripling web-to-app installs, and increasing first orders from mobile web-to-app users
Bigbasket
Varun Vijayaraghavan
Digital Marketing Manager
Key to revenue growth in the crypto world reaching and engaging the perfect audience
Bitkub Exchange
Atthakrit Chimplapibul
Chief Executive Officer
Boosting ROAS with more accurate data and faster decision-making
BitMango
Kisup Lee
Chief Executive Officer
Brainium leverages OneLink to optimize ad creation and maximize ROI
Brainium
Michael Chronister
Manager
Driving 7X ROI with a powerful remarketing strategy
Burger King
Vinicius Ribeiro
Marketing Lead: Acquisition & Performance
Increasing in-app revenue by 29% with audience segmentation and creative optimization
Carrefour
Yohanna Marinho
Growth Marketing Manager
Accelerating mobile gaming growth in Africa
Carry1st
Tedj Tibourtine
Senior User Acquisition & Ad Monetisation Manager
How Chimp.Works Harnessed The Power of Machine Learning
ChimpWorks
Hani Tlas
Lead Data Architect
AppsFlyer's SKAdNetwork solution allowed Clover to optimize campaign performance and workflows
Clover
Natasha Upal
Vice President of Growth
When their previous MMP couldn't make the grade due to a lack of both a data visualization and a deep linking product, the team turned to AppsFlyer
Concrete Software
Eric Dawson
Advertising and Monetization Manager
Helping Hyper-Growth Gaming Studios Scale Faster With ‘App Management API
CrazyLabs
Uri Danan
Head of Product Management
CRED Powers Quality User Acquisition Through User Referrals
CRED
Ketan Jogani
Head-Mobile Tech
Preventing fraud and optimizing creatives helped Dave work faster and save $408
Dave
Christian Espinoza
Senior Marketing Tech Stack Manager
India’s dhani Saves Up To 20% Of Marketing Budget By Leveraging Protect360
Dhani
Ankit Banga
Head of Marketing
Scaling a Gaming Business in China and Around the World
DHgames
Zhang fu Tao
Marketing Director
Dineout cuts customer acquisition costs by 30% by leveraging AppsFlyer
Dineout
Nikhil Bakshi
Co-Founder
Converting loyal app users through user referrals
Dream11
Kundan Kumar
Senior Vice President
Consolidated reporting and better attribution cut CPI by 15% and hike conversions by 10%
Easypaisa
Abrar Ahmed
Assistant Director Growth Marketing
eBay Scales Up Mobile Marketing with AppsFlyer
eBay
Sadie Daryan
Global Head of Display and App Marketing
Becoming the European Leader in Scooter Sharing
eCooltra
Michael Jessen
Mobile Marketing Manager
Scaling Across The Globe with Better Marketing Insights
Etermax
Eric Tornquist
Chief Marketing Officer
Growing Faster, Scaling Smarter with Mobile Data
eureka
Tomoko Wada
Marketing Specialist
FE Credit boosts their conversion rate from remarketing by 68% with AppsFlyer’s Audiences and OneLink
FE Credit
Linh Nguyen
Unit Head of Acquisition Digital Marketing
Fetch Rewards saves over $750k annually on fraud with Protect360
Fetch Rewards
Krishnan Menon
Vice President of Growth Marketing
How migrating to AppsFlyer lowered CAC and increased retention
Fondeadora
Abdala Pineda
Head of Growth
How Foodvisor Grew Their ROI by 18%
Foodvisor
Yann Giret
Chief Security Officer
Boosting mobile live sports viewership by testing custom web Smart Banners
Fox Corporation
Zack Simone
Executive Director, Growth Marketing
fuboTV Gains Visibility into the Entire Customer Journey Across Channels and Devices with People-Based Attribution
fuboTV
Vincent Eterlet
Head of Mobile Growth Marketing
Overcoming privacy-driven data blindspots to regain ROI insight
FunPlus
Sia Wang
Marketing Science Lead
Making smarter campaign decisions to ensure marketing is scaled efficiently
Future
Vishal Korlipara
Head of Growth and User Acquisition
Accelerating mCommerce Growth through Mobile Insights
Fynd
Game Circus - Customer Case Study
Game Circus
Achieving player re-engagement to amplify user acquisition
Garena
Zhang Yaokuang
Regional Marketing Manager
Leveling Up Mobile ROI with Advanced Fraud Protection
Genera Games
Irene Vaquero Sánchez de Ibargüen
Acquisition Manager
Scaling As A Global Ride-Hailing Innovator
Gett
Oded Onn
Global Head of Digital Marketing
How Gismart Grew in China with AppsFlyer & Ocean Engine
Gismart
Single Source of Truth – A pathway to deduplicating installs and events between SKAN and AppsFlyer
Gismart
Artem Kazimirchyk
Head of BI & Analyti
Rising To The Top With Performance Marketing and Advanced Fraud Protection
Goodgame Studios
Mary J. Kim
Senior Online Marketing Manager
The welcome return of a Single Source of Truth
Goodgame Studios
Alexey Gusev
Lead Performance Marketing
Gradeup boosts return on app spend (ROAS) by 10% with AppsFlyer and Affle solutions
GradeUp
Dhruv Kumar
Senior Manager Performance Marketing
Boosting conversions by +98%, saving time and increasing efficiency
Halfbrick
Rinal Deo
Chief Financial Officer
Extending healthcare services to remote users by optimizing marketing reach
Halodoc
Felicia Kawilarang
Vice President Marketing
How Hepsiburada Seamlessly Migrated To AppsFlyer The Power Of Collaboration
Hepsiburada
Egemen Bor
Senior Mobile Growth Manager
Boosting SKAN campaign ROAS by 30% with predictive analytics
Holy Water
Bogdan Nesvit
Chief Executive Officer
Hopper leverages AppsFlyer to become one of the world’s most downloaded flight & hotel apps
Hopper
Simon Lejeune
Growth Manager
Largest Global OTT Platform, Hotstar, Leverages Audiences feature to Improve Retention
Hotstar
Nitin Agarwal
Vice President Marketing
How Huuuge games boosts performance and saves time with AppsFlyer’s master API
Huuuge Games
Misha Syrotiuk
Head of Ad Networks and Programmatic Ad Buying
Getting the attribution game right - Hyper Hippo improves retention by 50% with AppsFlyer
Hyper Hippo
Macarena Cáceres
User Acquisition Lead in Marketing
Bridging Mobile Success to the Chinese Market
I Got Games
Eugene Konash
Marketing Director
Doubling retargeting success with AppsFlyer Audiences
Ibotta
Chris Del Bene
Senior Growth Marketing Associate
Improving Retention and User Value with Smarter, Faster Mobile Marketing
ICJ Inc.
Kazuma Matsumoto
ICJ Inc.
Finding new clarity and mobile growth with the right MMP
iFood
Arthur Santos
Marketing Director
Illuminating inDrive’s growth via the AppsFlyer Data Collaboration Platform
inDrive
Andrei Marchenkov
Leading Digital Analyst
Scaling a Global Mobile User Base in FinTech
IQ Option
Artem Pachko
Head of Growth
Quantifying the Value of Burst Campaigns
Jet.com
How Jiji Accelerated Their App Growth in Africa
Jiji
Vitalii Sharovarov
CMO
Kabam Proves Incremental Lift on Facebook with AppsFlyer
Kabam
Terry Koh
Growth Marketing Manager
Increasing in-app usage and proving incremental lift with AppsFlyer
Kabam
Roz Hajian
Growth Marketing Product Lead
Revolutionizing childcare matching on mobile
KindiCare
Benjamin Balk
Founder and Chief Executive Officer
Timely attribution insights with Protect360 reduces ad fraud by 89%
KisanKonnect
Nidhi Nirmal
Business Head
How Kolibri Games Scaled Up Their UA with AppsFlyer
Kolibri Games
Ralf Sürig
Head of User Acquisition
How Kolon Mall Boosted User Retention with Data-Driven Audience Experimentation
Kolon Mall
Jihye Ha
Performance Marketing Manager
La Redoute’s Mobile-Integrated Relaunch Delivers Amazing Performance and Superior Customer Experience
La Redoute
Anna Faure
Traffic Manager
LEO Innovation Lab Reduces Costs and Optimizes Campaigns with AppsFlyer
LEO Innovation Lab
Adrian Young-San Roessler
Head of Imagine
Letgo streamlines user journeys and lifts user acquisition by 35%
Letgo
Iago Novoa
Head of Business Intelligence
Improving user acquisition and customer experience with OneLink
Letyshops
Nikolaiev Dmytro
UA Manager
LinkAja Grows STORY Customer Base by 20% with Protect360, while Slashing Ad Spend
LinkAja
Rasis Maulana Setiawan
Digital Marketing Manager
Scaling user acquisition and ROI by leveraging integrations
Linxo
Christophe Martins
Head of Marketing & Communication
Achieving stability at scale: the approach of a live game streaming app
Loco
Sumon Chandra
Vice President of Marketing
Expanding the UA funnel while lowering cost per install
Lokal App
Nikhil Lunavat
Assistant Vice President Marketing
Lucky Day efficiently scales revenue and users with AppsFlyer attribution
Lucky Day
Harrison Botwick
Vice President of Revenue
How Luni Scaled Up By Leveraging Campaign Automation
Luni
Jacquelin de Maillé
Head of User Acquisition
Macy’s drives mobile adoption for loyalty members
Macy’s
Margaret Dorsman
Marketing Brand Manager
MagicAnt Scales Casual Gaming App in Japan and Abroad
MagicAnt
Ryusuke Yamaguchi
CEO
Eliminating Mobile Fraud With Real-Time Raw Data
Major Gaming Publishing Company
Miles saves over $1 million in fraudulent ad spend by blocking fraud with Protect360
Miles
Samantha Barton
Director of Growth
Fraud-free attribution saves Mistplay $470k
Mistplay
Nick Cullen
Senior UA Manager
MPL scores record-high ARPU through referrals while improving LTV with AppsFlyer and CleverTap
Mobile Premier League
Arpit Awasthi
Vice President of Growth Marketing
Improving campaign efficiency by switching to AppsFlyer
Mobly
Victor Hirai
Performance Marketing Manager
AppsFlyer-fueled attribution insights boost registrations by 600%
MONIX
Natthapong Inpo
Marketing Director
musical.ly Leverages Deep Insights to Scale Their Global Business
Musical.ly
Claire Sun
Head of Business Growth
Boosting ROI and user retention through media optimization
NetEase Games
Emma Xiang
Marketing Manager
Ecommerce Beauty Hub, Nykaa Leverages Audiences feature to boost ROI & optimize their audience strategy
Nykaa.com
Hitesh Malhotra
Chief Marketing Officer
Growing with an Eye Towards ROI
OLX
Caio Ferreira
Performance & Media Manager
Launching omni-channel measurement with AppsFlyer
Panera Bread
RJ Keeney
Digital Media Lead
Utilizing AppsFlyer Revenue Recommendations to optimize SKAN campaigns and drive ROI
Papaya Gaming
Uri Pearl
Head of Marketing
Turning mobile web traffic into profitable app installs
PhotoSì
Manuel Mainetti
Team Lead Mobile
How Pixonic Saved Over $1 Million with Protect360
Pixonic
Anastasia Selchuk
Head of Marketing
Pizza Hut fast-tracks app adoption with new mobile customers
Pizza Hut
Andrew Ellis
Performance Marketing Manager
Understanding the true value of advertising on CTV
Playtika
Michal Schwartz
Marketing Growth Lead
Improving the customer journey with attribution and marketing analytics
Practo
Lijo Isac
VP, Growth Marketing
How Mobile Security Leader PSafe Prevents Fraud with Protect360
PSafe Technology
Arpit Patel
Head of User Acquisition
Reducing CPI by 40% after eliminating performance blindspots
Queenly
Lacey Nakashima
Head of Growth
India’s Rapido Boosts Retention Rates By 20% With AppsFlyer’s Audiences
Rapido
Amit Verma
Marketing Head
Delivering Success In a Service Economy Through Mobile Data
Rappi
Mariana Botero
Head of Digital Advertising
Real11 reduces fraud while optimizing marketing campaigns
Real 11 Fantasy Sports
Amit Goyal
Digital Marketing Team Lead
Mobile app growth built on reliable measurement and a trusted partner
RecargaPay
Richard Fenning
Digital Marketing
Achieving a 6x revenue lift with predictive analytics and incrementality
Rocket Studio
Amari Nguyn Diệu
UA Marketing Leader
Rosetta Stone boosts its Apple Search Ads performance with AppsFlyer
Rosetta Stone
Caitlin Romig
Senior Manager, Digital Marketing - Global Consumer
Driving app growth through personalized campaigns at scale
Rummytime
Building The Fastest Growing eCommerce Brand In South-East Asia
Sale Stock
Anthony Loekita Harsono
Product Marketing Manager
Boosting overall conversions by 137% with deep linking & audience segmentation
Sayurbox
Adelia Ekaputri
Digital Media Specialist
Sendwave doubles user base with omni-channel attribution and deep linking
Sendwave
Alexander Banks
Head of Growth Operations
Improving Sales at Retail through Mobile Measurement
Serenito
Reducing CPI by 41% with audience segmentation and suppression lists
Share Now
Burcu Erbey
PPC Team Lead
Scaling An eCommerce Marketplace While Improving Customer Loyalty
Shopee
Mengfei Wu
Shopee
Skyscanner - Customer Case Study
Skyscanner
Judith Byers
Senior Growth Manager
Raw attribution data illuminates Slickdeals’ UA North Star
Slickdeals
Michael Shyr
Senior Marketing Manager
Enhancing UA efficiency and boosting ROI with advanced creative optimization
Smartmove
Quang
Chief Operating Officer
Scaling with ROI-based Facebook & Instagram insights
Social Point
Amparo García
Mobile Marketing
Softonic - Customer Case Study
Softonic
Gaining A Game Changing Advantage Through AppsFlyer Predictive Analytics
StarBerry Games
Yury Bolotkin
Marketing Director
How STARZPLAY aced their fraud prevention and reduced their CPIs by 15%
STARZPLAY
Muhammad Mnisi
Head of Performance Marketing
Stash leverages AppsFlyer attribution and OneLink to connect the dots between web and mobile
Stash
Kate Palmer
Director of Growth
Steady maximizes affiliate offerings with AppsFlyer
Steady
Patrick Tang
Senior Growth Manager
Banking on attribution gave Step 50% more visibility into SKAN conversions
Step
Leslie Lacayo
Performance Marketing
Accelerating user acquisition and cutting CPI in half with TikTok
Supersonic
Noam Ganzi
Director of Business Operations
Sweetgreen uncovers massive optimization opportunities with AppsFlyer
Sweetgreen
Jeff Lin
Director of Media & Growth
Boosting web-to-app conversions while cutting costs and eliminating fraud
Tata CLiQ
Ashutosh Katoch
Mobile Marketing
TATA CLiQ Boosts Web-to-App Conversions by Over 300% with Smart Banners
Tata CLiQ
Pradeep Dayani
Manager – Mobile Marketing
Doubling in-app purchase conversion with smart, multi-channel user acquisition
Tee Studio
Tee Tran
Director
Remarkable Gaming App Growth at Scale Driven by Mobile Marketing Data
Teebik Games
Jessie Chen
Vice President
Using Real-Time Mobile Data to Drive Lean Marketing and Development
Telefónica
Laura García
Chief Marketing Officer
How The Very Group Migrated to AppsFlyer in just 2 weeks
The Very Group
Sue Azari
Commercial Lead
Driving Scale and Retention With Data-Driven Performance
The Weather Channel
Samantha Cohen
Director, Global Media Planning
Battling Mobile Ad Fraud On The Road to Becoming a Top Travel Management Platform in Indonesia
Tiket.com
Dyah Wulandari
Vice President - Performance Marketing
Battling fraud on the road to becoming a top travel management platform
Tiket.com
Dyah Wulandari
Vice President - Performance Marketing
Tilting Point exceeds ROI targets for 19 games using AppsFlyer attribution
Tilting Point
Yi Gong
Growth Marketing Director
Transforming the Impact of Owned Media with Universal Deep Linking
Treatwell
Thiago Monteiro
Head of Mobile
The Power of Customized Reporting How Tripledot Studios Levelled-Up Their Cohort Data
Tripledot Studios
Mark Beck
Chief Executive Officer
UnionBank cuts STORY mobile ad fraud by 30% & saves $300,000 in ad spend with Protect360 solution
UnionBank
Reagen Aguda
Digital Media Marketing Manager
Scaling the largest virtual real estate metaverse with AppsFlyer measurement
Upland
Brandon Tom
Performance Marketing Manager
Varo Bank scales up secure mobile data analysis with confidence
Varo
Tamar Kassoff
Senior Director of User Acquisition
AppsFlyer integration helps VGames realize 40% revenue growth
VGames
Tuan Nguyen
Chief Financial Officer
Exceeding ROI by 55% by optimizing for high-value users and in-app conversions
Via
Bruno Bolanho
Head of Performance
Making smarter short and long term decisions with Data Locker
Virtuo
Viacom18’s Mobile Business Voot, Powered By Smart Marketing and Retargeting
Voot
Gaurav Gandhi
Chief Operating Officer, Viacom 18 Digital Ventures
VSCO inspires daily creativity for their loyal community
VSCO
Noa Gutterman
Director of Marketing
Using Data Transparency to Drive Scalable, Sustainable Growth
WebGames
Driving growth through omnichannel (re)marketing a hyperlocal retail chain's success story
Wellness Forever
Haarshal Thakker
Omni Channel & Hyperlocal Business Head
Driving incremental growth at scale with AppsFlyer
Wolt
Anh Nguyen
Director of Performance Marketing
How Wolt Made Data-Driven Automation A Reality
Wolt
Anh Nguyen
Director of Performance Marketing
Getting performance marketing clarity with customized dashboards
Wombat
Michaela Crisp
Head of Growth
How Yellow Card hit 1M users with multi-touch attribution and deep-linking
Yellow Card
Sadique Temitayo
Senior Performance Marketing Manager
Acquiring High Quality Mobile Gamers with AppsFlyer and Liftoff
Zimad
Olga Ivanova
Mobile Marketing Manager
No matching case studies
