AppsFlyer B2B Case Studies & Customer Successes

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AppsFlyer helps brands make good choices for their business and their customers with its advanced measurement, data analytics, deep linking, engagement, fraud protection, data clean room and privacy-preserving technologies. Built on the idea that brands can increase customer privacy while providing exceptional experiences, AppsFlyer empowers thousands of creators and 10,000+ technology partners to create better, more meaningful customer relationships.

Case Studies

Showing 182 AppsFlyer Customer Success Stories

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360 Total Security achieves 30x new user growth and 300M users with AppsFlyer's attribution and analytics

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Leveraging analytics to triple monthly active users and revenue

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9-Kylins achieves 3x installs and 80% fraud reduction with AppsFlyer

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ABI Games Studio achieves up to 40% lower eCPI and higher ROAS post‑IDFA with AppsFlyer

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AccuWeather boosts mobile growth, engagement, and lifetime value with AppsFlyer

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Ace Games achieves 52% higher CTR and 80% creative success with AppsFlyer's Creative Optimization

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Adore Me achieves 20% mobile revenue growth and 80% mobile traffic with AppsFlyer

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AirAsia achieves 19% higher flight booking rates and 5% more installs with AppsFlyer

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Albertsons achieves 113% increase in marketing-driven app traffic with AppsFlyer

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AllTrails optimizes their paid UA to win big in emerging markets

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ALTBalaji achieves 24% higher install efficiency and 6% lower campaign costs with AppsFlyer

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Amanotes blocks 6 million fraud events in 2 months with AppsFlyer Protect360

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Amobear boosts ROAS by 50% with AppsFlyer and TikTok

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Angel Broking achieves 50% month-over-month CPA reduction with AppsFlyer

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Apartment List achieves 2x Day 0 logins with AppsFlyer OneLink

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AppQuantum achieves $7M in 3 months and triple‑digit ROAS with AppsFlyer real-time analytics

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AppQuantum achieves a 20% lift in ROAS with AppsFlyer's ROI360

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How Axis Bank mastered digital customer activation

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Boosting data monitoring efficiency with AI-powered detailed alerts

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Badoo achieves real-time, granular data-driven campaign optimization with AppsFlyer

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Baemin achieves 5X Day-30 retention and $150K annual fraud savings with AppsFlyer

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Bharat Matrimony protects marketing budgets and blocks fraudulent in-app events with AppsFlyer Protect360

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Big Fish Games achieves a single source of truth for attribution and real-time marketing insights with AppsFlyer

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bigbasket triples web-to-app installs and doubles first orders with AppsFlyer's Smart Banners

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Bitkub Exchange achieves 87% increase in trading-fee revenue and higher conversions with AppsFlyer

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BitMango achieves 57% Day-14 ROAS lift and faster campaign optimization with AppsFlyer ROI360

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Brainium achieves optimized ad creatives and higher LTV with AppsFlyer OneLink

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Burger King achieves 7x ROI and 20% lower CPA with AppsFlyer

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Carrefour achieves 29% increase in in-app revenue with AppsFlyer

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Carry1st (Africa’s leading games publisher) achieves 2M+ users and Top‑5 downloads across Africa with AppsFlyer

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ChimpWorks achieves smarter data-driven decisions and a 37% ROI boost with AppsFlyer

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Clover achieves privacy-ready campaign measurability and optimized performance with AppsFlyer's SKAdNetwork solution

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Concrete Software achieves 116% YoY revenue growth and 80% faster data processing with AppsFlyer

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CrazyLabs achieves 25X Faster App Onboarding with AppsFlyer’s App Management API

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CRED achieves 50% higher eligible user rate and 44% higher first payment rate with AppsFlyer's OneLink

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Dave saves $408K in ad fraud and speeds creative optimization with AppsFlyer

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Dhani saves marketing budget by blocking fraudulent installs with AppsFlyer Protect360

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DH Games achieves 30X new-user growth and 10X revenue with AppsFlyer

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Dineout achieves a 30% reduction in customer acquisition costs with AppsFlyer

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Dream11 achieves 37% higher referral conversions and 28% more registrations with AppsFlyer

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Easypaisa achieves 15% lower CPI and 10% higher conversions with AppsFlyer

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eBay achieves scalable, measurable global mobile marketing with AppsFlyer

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eCooltra achieves 5X growth and 60% higher first-ride conversions with AppsFlyer

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Etermax achieves 3x stronger retention and tripled non-organic installs with AppsFlyer

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eureka achieves 2.5x more installs, 2.3x better loyalty and 1.8x higher revenue with AppsFlyer

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How OneLink Powers FamilyMart’s Omnichannel Evolution

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FE Credit achieves a 68% surge in remarketing conversion with AppsFlyer’s Audiences and OneLink

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Fetch Rewards saves $750K+ annually on fraud with AppsFlyer Protect360

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Fondeadora achieves 70% lower acquisition cost, 15% higher customer retention and 80% improved campaign effectiveness with AppsFlyer

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Foodvisor achieves 18% ROI growth with AppsFlyer

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FOX Corporation achieves 15–35% more app installs and 10x banner CTRs with AppsFlyer Smart Banners

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fuboTV achieves full cross‑device customer journey visibility and 15% CPI reduction with AppsFlyer People‑Based Attribution

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FunPlus regains ROI visibility and control of KPIs with AppsFlyer Data Clean Room

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Making smarter campaign decisions to ensure marketing is scaled efficiently

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Fynd achieves 10x user growth and 2× the industry‑average 30‑day retention with AppsFlyer

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Game Circus achieves 2.3x installs and 40%+ gross profit lift with AppsFlyer

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Achieving player re-engagement to amplify user acquisition

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Genera Games achieves 70% marketing ROI boost with AppsFlyer's Advanced Fraud Protection

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Gett achieves 20% boost in in-app conversion and scales globally with AppsFlyer

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Gismart accelerates growth in China with AppsFlyer and Ocean Engine

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Gismart achieves 20% improved user acquisition performance and deduplicated SKAN/Appsflyer installs with AppsFlyer’s Single Source of Truth

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Goodgame Studios achieves real-time fraud protection and cleaner performance data with AppsFlyer

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Goodgame Studios achieves a trusted Single Source of Truth for install reporting with AppsFlyer

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Gradeup achieves a 10% increase in ROAS with AppsFlyer

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Halfbrick achieves 98%+ conversion growth and increased efficiency with AppsFlyer's privacy‑centric attribution and Xpend cost aggregation

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Halodoc (Indonesian healthcare app) achieves 71% rise in first-time consultations, slashes ad fraud and saves 30% of ad spend with AppsFlyer (mobile attribution & fraud protection)

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How A23 Rummy scaled growth by unlocking cross-channel attribution accuracy

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Hepsiburada achieves seamless migration and scalable influencer-driven app installs with AppsFlyer OneLink

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How HIGAME boosted ROAS by 15% with AppsFlyer’s creative optimization solution

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Holy Water achieves 30% increase in SKAN campaign ROAS with AppsFlyer Predict

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Hopper (flight & hotel app) achieves 10x marketing capacity and automated ad optimization with AppsFlyer

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Hotstar achieves 27% growth in reactivation rate with AppsFlyer

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Huuuge Games saves 1,300 man-hours annually and accelerates campaign optimization with AppsFlyer’s Master API

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Hyper Hippo achieves 50% improvement in Day 7 retention with AppsFlyer

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I Got Games achieves 120% stronger ROI and 200% higher CTR with AppsFlyer

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Ibotta achieves a 103% increase in retargeting spend and doubles campaign scale with AppsFlyer Audiences

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ICJ Inc. boosts ROAS 12% and multiplies retention, engagement and user value with AppsFlyer

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iFood achieves 40% lift in first-time orders and 38% increase in install-to-first-order rate with AppsFlyer

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inDrive achieves 90% recovery of hidden data and full campaign visibility with AppsFlyer Data Collaboration Platform

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IQ Option achieves 7x growth, 4x user loyalty and 3.5x app engagement with AppsFlyer

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Jet.com achieves 5x holiday-weekend growth and #1 App Store Shopping rank with AppsFlyer

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Jiji achieves 20× app traffic growth and reduced ad fraud with AppsFlyer

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Kabam achieves 20% incremental revenue lift with AppsFlyer’s Incrementality solution

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Kabam achieves 20% incremental revenue lift and 4x conversion increase with AppsFlyer

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KindiCare achieves 50% lower cost-per-install and 110K app installs with AppsFlyer

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KisanKonnect achieves an 89% reduction in mobile ad fraud and doubles non-organic growth with AppsFlyer

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Kolibri Games achieves scalable user acquisition and granular LTV insights with AppsFlyer

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Kolon Mall achieves 15%+ retention lift and 20% lower dormant-user reactivation costs with AppsFlyer Audiences

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La Redoute achieves 130% app-download growth and 2.6x active users with AppsFlyer

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LEO Innovation Lab reduces CAC by 43% and grows user base 111% with AppsFlyer

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Letgo achieves a 35% acquisition uplift and streamlined user journeys with AppsFlyer OneLink

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Letyshops achieves 700,000+ app installs and 25–40% conversion rates with AppsFlyer OneLink

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LinkAja achieves 20% user growth and 15% ad spend savings with AppsFlyer Protect360

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Linxo achieves 1M users in 7 months and 3.5X loyal user growth with AppsFlyer

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Loco achieves 125% boost in install-to-one-minute-watch conversion and 25% ad spend reduction with AppsFlyer

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Lokal App achieves a 10% reduction in cost per install and 80% growth in installs with AppsFlyer

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Lucky Day achieves $8M revenue growth and 2.6M user growth with AppsFlyer

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Luni scales campaign management to 3,000 automated campaigns and saves 40 work hours/month with AppsFlyer

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Macy’s achieves 55% increase in mobile revenue with AppsFlyer

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MagicAnt achieves 10x mobile growth and scalable global expansion with AppsFlyer

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Major Gaming Publishing Company achieves $300,000 savings by eliminating mobile fraud with AppsFlyer

Miles achieves $1.1M in blocked fraudulent ad spend and 30X media partner growth with AppsFlyer's Protect360

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Mistplay achieves $470k in ad-fraud savings and 72% active-user growth with AppsFlyer

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Mobile Premier League achieves record-high ARPU and improved LTV with AppsFlyer

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MobilityWare grows its iOS user base with AppsFlyer and InMobi Advertising

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Improving campaign efficiency by switching to AppsFlyer

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How Moneyview improved retention with personalization and seamless CX

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MONIX (FINNIX) achieves 600% registration growth and 2.6x downloads with AppsFlyer

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How MONIX reduced fraud by 57% and cut CAC by 13.4%

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musical.ly scales global growth to #1 in 60+ countries with AppsFlyer

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How MWM drove iOS app installs with AppsFlyer and TikTok’s Advanced SRN integration

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NetEase Games achieves dramatic ROI and user retention gains with AppsFlyer

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Boosting iOS installs and reducing eCPI with AppsFlyer Single Source of Truth

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Nykaa.com achieves 2.5X installs, 1.5X improvement in cost-per-install and 55% higher retention with AppsFlyer

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OLX achieves 30% more customer listings and 11% lower cost per new listing with AppsFlyer

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Panera Bread achieves omnichannel measurement and scalable app growth with AppsFlyer

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Papaya Gaming achieves a 114% increase in ROI and an 83% decrease in CPI with AppsFlyer Revenue Recommendations

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PhotoSi achieves 60% increase in user acquisition and 67% higher conversions with AppsFlyer's Smart Banners

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Pixonic achieves over $1M in ad spend savings with AppsFlyer Protect360 real-time fraud protection

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Pizza Hut achieves rapid app adoption and increased customer loyalty with AppsFlyer OneLink

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How Playrix improved efficiency and cut costs

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Playtika achieves measurable CTV-to-mobile performance with AppsFlyer

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Practo achieves 3X retention growth and $1M+ in media spend savings with AppsFlyer

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PSafe Technology achieves 43% budget savings and a 141% boost in ROI by preventing fraud with AppsFlyer Protect360

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Reducing CPI by 40% after eliminating performance blindspots

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Rapido (India’s largest bike-taxi) achieves 20% retention lift and 25% MoM transacting-user growth with AppsFlyer

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Rappi achieves 2.8× install-to-purchase lift and 50% install-to-registration boost with AppsFlyer

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Real11 Fantasy Sports reduces fraud and optimizes marketing spend with AppsFlyer Protect360

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Mobile app growth built on reliable measurement and a trusted partner

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Rocket Studio achieves 6x revenue lift with AppsFlyer Predict and Incrementality

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Rosetta Stone achieves 39% higher Apple Search Ads ROI with AppsFlyer

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RummyTime achieves 15% monthly active user growth (plus 6% MoM installs and 5% revenue lift) with AppsFlyer

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Sale Stock achieves 2.3x install growth, 5x user loyalty and 30% fraud cost savings with AppsFlyer

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Sayurbox achieves 137% increase in conversions with AppsFlyer deep linking and Audiences

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Sendwave doubles active users and reduces customer acquisition cost by 66% with AppsFlyer

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Serenito (Danone) achieves 45% boost in retail sales with AppsFlyer

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Share Now achieves 35% higher conversion rate and 41% reduction in cost-per-install with AppsFlyer Audiences

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Shopee achieves 5x faster user growth and 6x boost in user loyalty with AppsFlyer

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Skyscanner achieves 12x more loyal users and 2.5x higher mobile engagement with AppsFlyer

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Slickdeals achieves 70% mobile traffic and LTV-driven ROAS optimization with AppsFlyer

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Smartmove achieves 40% faster creative testing, 50% less manual work and improved ROI with AppsFlyer’s Creative Optimization

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Socialpoint achieves 34% lower CPI and 4X conversion rate with AppsFlyer

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Softonic achieves 400% increase in daily active users and 40% retention lift with AppsFlyer

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66% drop in fraud rate, 14x more conversions

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StarBerry Games achieves actionable Day 30 ROAS predictions and SKAN clarity with AppsFlyer Predict

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STARZPLAY achieves 15% lower CPIs and cuts affiliate fraud with AppsFlyer

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Stash achieves end-to-end web-to-app visibility and scalable high-quality user acquisition with AppsFlyer OneLink

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Steady achieves 88% increase in downloads and 340% revenue growth with AppsFlyer

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Step achieves 50% more attributed SKAN conversions and saves 2–3 hours/day on campaign optimization with AppsFlyer

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Supersonic accelerates user acquisition and clarifies campaign ROI with AppsFlyer

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Supersonic boosts ROAS and expands market reach with AppsFlyer and Meta

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Sweetgreen achieves 17% increase in marketing ROI with AppsFlyer

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TaDa Delivery achieves cost-efficient growth with AppsFlyer and TikTok

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Tata CLiQ achieves 300% uplift in web-to-app conversions and blocks 1.2M fraudulent installs with AppsFlyer

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TATA CLiQ achieves over 300% increase in web-to-app conversions with AppsFlyer's Smart Banners

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Tee Studio doubles in-app purchase conversion and boosts revenue with AppsFlyer

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Teebik Games achieves 50X new-user growth, 20X revenue growth and a 10% ROI boost with AppsFlyer

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Telefónica achieves real-time mobile insights and lean, agile marketing and development with AppsFlyer

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The Very Group achieves 42% year-on-year paid install growth after 2-week migration with AppsFlyer

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The Weather Channel achieves data-driven scale and improved retention with AppsFlyer

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Tiket.com achieves 30% ad spend savings and 20% ROI lift with AppsFlyer Protect360

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Tiket.com achieves 30% ad spend savings, 20% ROI lift and 25% user growth with AppsFlyer Protect360

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Tilting Point exceeds ROI targets for 19 games with AppsFlyer attribution

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Treatwell cuts user acquisition costs 33% and increases repeat customer revenue 50% with AppsFlyer OneLink

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Tripledot Studios achieves granular cohort insights and smarter UA decisions with AppsFlyer

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UnionBank achieves 30% reduction in mobile ad fraud and $300,000 ad spend savings with AppsFlyer Protect360

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Scaling the largest virtual real estate metaverse with AppsFlyer measurement

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Varo achieves secure, scalable mobile data analysis and optimized acquisition with AppsFlyer

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VGames achieves 40% revenue growth and 80% reduction in fraudulent in-app purchases with AppsFlyer

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Via achieves a 55% boost in ROI by optimizing for high-value users and in-app conversions with AppsFlyer

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Virtuo achieves smarter, data-driven acquisition and retention decisions with AppsFlyer DataLocker

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Voot (Viacom18 VOD) achieves 45M+ new installs and 80% improved user quality with AppsFlyer attribution and retargeting

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VSCO achieves 33% web-to-app conversion and lower CAC with AppsFlyer OneLink

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WebGames achieves top-5 Adventure ranking and 50%+ organic lift with AppsFlyer

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Wellness Forever achieves 155% lift in retargeting conversions and 100% re-engagement revenue growth with AppsFlyer

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Wolt achieves 10x remarketing budget growth and halves incrementality testing time with AppsFlyer

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Wolt achieves data-driven automation and rapid grocery expansion with AppsFlyer

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Leading beverage brand boosts revenue by 54% with Wolt and AppsFlyer DCP

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Wolt Ads shows 32% revenue uplift for an ice cream brand with AppsFlyer

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Wombat achieves performance marketing clarity and real-time user insights with AppsFlyer

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Yellow Card achieves 1M users and 30% reduction in CPI with AppsFlyer

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ZiMAD achieves 315% boost in monthly installs and 15% Day-90 retention with AppsFlyer and Liftoff

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