Case Study: The Very Group achieves 42% year-on-year paid install growth after 2-week migration with AppsFlyer

How The Very Group Migrated to AppsFlyer in just 2 weeks

The Very Group, a leading UK ecommerce retailer, needed to accelerate migration of customers from desktop and mobile web to its app to capture higher spend and retention. After an RFP to replace their mobile measurement partner they chose AppsFlyer, adopting People Based Attribution along with OneLink and Smart Banner to gain deeper, people-level insights and support their web-to-app strategy.

AppsFlyer executed a rapid two-week migration (completed September 2020) with documentation, developer support, weekly onboarding sessions and SDK implementation; The Very Group then used AppsFlyer’s PBA to refine paid strategy and web-to-app flows. The outcome: paid installs rose 42% year‑on‑year, the app became a profitable retention channel, Sue Azari reclaimed five hours per week through consolidated reporting in the AppsFlyer dashboard, and ongoing support from AppsFlyer CSM Laura Davis helped navigate evolving challenges.

The Very Group

Sue Azari

Commercial Lead