Case Study: Dave saves $408K in ad fraud and speeds creative optimization with AppsFlyer

Preventing fraud and optimizing creatives helped Dave work faster and save $408

Dave, a fast‑growing fintech banking app, was struggling with disjointed attribution and cost data, manual creative reporting, and the need to keep ad budgets fraud‑free while finding high‑value customers. To solve this, Dave turned to AppsFlyer, implementing Protect360 for real‑time fraud protection, OneLink deep linking for identity resolution, and AppsFlyer’s Creative Optimization (with ROI360) to unify attribution, cost aggregation and creative testing.

AppsFlyer’s unified suite restored confidence in ad spend and enabled data‑driven creative iteration and channel testing, resulting in measurable gains: $408k saved from fraud in 2023, 8–10 hours a week saved on creative optimization, a 12% increase in CTR, a 10% reduction in ad spend, a 5% decrease in CPI and a 10% decrease in cost per first‑time cash advance, along with improved ROAS and faster acquisition of high‑value users.

Dave

Christian Espinoza

Senior Marketing Tech Stack Manager