Case Study: LEO Innovation Lab reduces CAC by 43% and grows user base 111% with AppsFlyer

LEO Innovation Lab Reduces Costs and Optimizes Campaigns with AppsFlyer

LEO Innovation Lab, the independent digital health unit funded by LEO Pharma in Copenhagen, struggled with fragmented mobile attribution that left its growth team with limited visibility into ad spend beyond the top of the funnel. With products tested on tight budgets and many early-stage projects not monetized, the team needed accurate mobile measurement to manage costs and avoid cannibalization—so they turned to AppsFlyer for unified mobile attribution.

AppsFlyer implemented tracking on the Imagine - Skin Tracker app (including Universal App Campaigns on Google Adwords) and provided granular dashboards to attribute installs and in‑app events to specific networks, campaigns, ad groups and creatives. Using AppsFlyer data to optimize acquisition, LEO Innovation Lab reduced CAC by 43%, grew its monthly user base by 111%, and realized 10% monthly budget savings through better allocation and elimination of waste.

LEO Innovation Lab

Adrian Young-San Roessler

Head of Imagine