Case Study: Jiji achieves 20× app traffic growth and reduced ad fraud with AppsFlyer

How Jiji Accelerated Their App Growth in Africa

Jiji, a Pan‑African mobile-first classifieds marketplace, needed a unified way to measure and compare user acquisition across Facebook, Google and dozens of ad networks. CMO Vitalii Sharovarov had tried Google Analytics and internal tools but turned to AppsFlyer for a comprehensive attribution, analytics and fraud‑protection solution that could handle Nigeria’s unique mobile advertising ecosystem.

AppsFlyer’s real‑time attribution and fraud detection let Jiji rapidly test 300+ partners, identify roughly 80% of problematic traffic, and cut unprofitable channels quickly—saving thousands of dollars. As a result, Jiji made its marketing spend more efficient, scaled installs from about 7K/day in early 2019 to 22K/day in 2020, achieved over 5 million installs in Nigeria, and now uses AppsFlyer as its sole attribution and analytics platform.

Jiji

Vitalii Sharovarov

CMO