Case Study: eCooltra achieves 5X growth and 60% higher first-ride conversions with AppsFlyer

Becoming the European Leader in Scooter Sharing

eCooltra, a Barcelona‑based scooter‑sharing service expanding across Europe, needed an agile, accurate way to scale seasonal growth while optimizing partners, creatives and user experience. To solve this, eCooltra selected AppsFlyer as their mobile measurement partner to provide attribution, cost reporting and the analytics needed to drive expansion.

Using AppsFlyer’s deep and custom dashboards, pre‑configured integrations, real‑time postbacks, Audiences and mobile attribution/cost data (exported into their BI), eCooltra rapidly tested partners, built user‑quality scores, synced high‑quality users to lookalike networks and retargeted lapsed riders. With AppsFlyer’s platform they accelerated partner onboarding and optimization, achieving 5X faster growth, a 60% boost in first‑ride conversions and a 2X increase in user loyalty.

eCooltra

Michael Jessen

Mobile Marketing Manager