Case Study: Linxo achieves 1M users in 7 months and 3.5X loyal user growth with AppsFlyer

Scaling user acquisition and ROI by leveraging integrations

Linxo, a France-based fintech app for budget planning and spending analysis, needed to rapidly acquire high-quality mobile users in a competitive market while building the trust required for users to share sensitive financial data. To tackle this challenge Linxo worked with AppsFlyer, leveraging AppsFlyer's Measurement suite and Marketing analytics to better understand and optimize user acquisition performance.

Linxo synced rich in‑app event data through AppsFlyer's preconfigured integration so agency partner Addict Mobile could apply its proprietary mobile media‑buying technology to campaigns across Facebook, Google and other channels. Using AppsFlyer’s attribution and analytics, the combined solution boosted ROI and profitability and helped Linxo scale to 1 million users in seven months, achieve ~3.5x loyal user growth and reach #8 in the App Store Finance category in France.

Linxo

Christophe Martins

Head of Marketing & Communication