Case Study: Serenito (Danone) achieves 45% boost in retail sales with AppsFlyer

Improving Sales at Retail through Mobile Measurement

Danone’s Serenito faced the challenge of driving awareness and purchases for a children’s dessert where parents make the buying decision. To scale engagement and lift sales (targeting a ~25% increase), the team—working with Mobext and Havas—needed a way to measure and optimize a new mobile activation; they used AppsFlyer’s mobile measurement and attribution platform, including real-time analytics and attribution, to track installs and in‑app behavior.

Mobext built the SerePixels AR app and AppsFlyer provided the analytics, attribution and retargeting capabilities to optimize campaigns and partner performance in real time. The activation engaged hundreds of thousands of children, generated broad media buzz and measurable store footfall, surpassed app and activity targets and—by using AppsFlyer data to refine promotion and placement—exceeded the sales goal, delivering a 45% boost in retail sales.

Serenito