Case Study: Tee Studio doubles in-app purchase conversion and boosts revenue with AppsFlyer

Doubling in-app purchase conversion with smart, multi-channel user acquisition

Tee Studio, an Android game developer with over a million downloads across titles like Bricks and Balls‑Brick Crusher, faced challenges as it moved to multi-channel user acquisition across Google Ads, Facebook, Unity and ironSource. Inaccurate attribution from their previous MMP and the burden of manual Google Play SDK updates made it hard to allocate budget, measure ROAS by campaign/city, and scale winning campaigns, so Tee Studio turned to AppsFlyer and its Measurement Suite for a more reliable solution.

AppsFlyer implemented its Measurement Suite and SDK, providing precise channel-level attribution, in-app engagement and purchase tracking, and backend SDK updates that freed Tee Studio’s testing team. As a result, in-app purchase conversions doubled from 5% to 10%, month-over-month revenue rose 25%, average CTR increased from 3% to 6%, and CPA fell from $5 to $3, enabling Tee Studio to confidently reallocate spend and scale high-performing campaigns.

Tee Studio

Tee Tran

Director