Case Study: Game Circus achieves 2.3x installs and 40%+ gross profit lift with AppsFlyer

Game Circus - Customer Case Study

Game Circus, a Dallas-based mobile games studio best known for Coin Dozer, struggled to connect attribution data to engagement and LTV metrics and was slowed by the manual work of adding SDKs and configuring postbacks for each ad network. They selected AppsFlyer’s attribution platform and marketing-centric SDK to reduce developer overhead and get faster, campaign-level insight into user quality.

By integrating AppsFlyer, Game Circus gained deep partner integrations and could add new ad networks quickly while tying attribution to engagement and LTV, allowing them to reallocate ad spend to higher-quality users and scale marketing more aggressively. AppsFlyer’s solution helped drive a 2.3x increase in total installs and more than a 40% increase in gross profit for Coin Dozer on iOS over a three-month period.

Game Circus