Case Study: 4Axis Solutions triples monthly active users and revenue with AppsFlyer

Leveraging analytics to triple monthly active users and revenue

4Axis Solutions, a Sri Lanka-based mobile app developer behind Drawing Desk, wanted to expand paid user acquisition into China after seeing strong organic performance there. To support this move, 4Axis needed a reliable analytics platform with regional insight to measure which channels and markets were driving the most value and improving monthly active users (MAU) and ROI. They chose AppsFlyer and its Marketing Analytics suite to prepare for their first campaigns in Greater China.

Using AppsFlyer’s dashboard, 4Axis gained a clear view of campaign performance and regional ROI, helping them scale investment in the best-performing areas. The result was about 45% month-over-month install growth, a 2.7x increase in monthly active users, and a 3x boost in revenue growth from paid UA campaigns. AppsFlyer also advised 4Axis on next steps, including partnering with additional ad networks in China to continue scaling growth.

4Axis Solutions