Case Study: MONIX (FINNIX) achieves 600% registration growth and 2.6x downloads with AppsFlyer

AppsFlyer-fueled attribution insights boost registrations by 600%

MONIX, the Bangkok fintech behind the FINNIX lending app, needed to rapidly scale user acquisition in Thailand’s fiercely competitive fintech market while launching during the pandemic. Faced with hundreds of rivals, tight CPI targets, the need for remote integration, and full-funnel visibility from install to in‑app actions, MONIX partnered with AppsFlyer to gain accurate attribution and analytics to identify the highest-quality lead sources.

AppsFlyer delivered mobile measurement and attribution plus Xpend for aggregated ad cost and CPI insights and Data Locker for raw, sliceable user data, all integrated in under a month. Using AppsFlyer’s insights to optimize channel mix and ROAS and to streamline user journeys and product decisions, MONIX grew downloads 2.6×, MAU 4.4×, and registrations by 600% while driving CPI below industry benchmarks.

MONIX

Natthapong Inpo

Marketing Director