Case Study: AllTrails boosts installs, engagement, and retention with AppsFlyer

AllTrails optimizes their paid UA to win big in emerging markets

AllTrails, a North America-based health and fitness app, wanted to scale paid user acquisition in emerging markets while improving engagement and retention. As a subscription-based, UGC-driven platform with seasonality and delayed content-sharing behavior, AllTrails needed a better way to measure which channels and campaigns drove high-value users. It used AppsFlyer’s measurement suite to understand performance across geographies and customer touchpoints.

With AppsFlyer, AllTrails gained detailed attribution and custom event reporting to optimize campaigns for installs, recordings, reviews, and premium subscriptions. This helped the team make more cost-efficient acquisition decisions and tie long-term value back to the right channels. As a result, AllTrails saw a 113% increase in installs, a 75% increase in engagement, and a 38% increase in retention.

AllTrails

Ron Schneidermann

CMO