Case Study: MWM drives iOS app installs with AppsFlyer and TikTok Advanced SRN integration

How MWM drove iOS app installs with AppsFlyer and TikTok’s Advanced SRN integration

MWM, a global music app developer, struggled to accurately measure iOS campaign performance for its Beat Maker Pro app because post-ATT signal loss and SKAdNetwork limitations caused delayed, incomplete attribution and duplicate credit across media partners. To address this, MWM used AppsFlyer’s mobile attribution and measurement suite alongside TikTok’s Advanced SRN integration.

With AppsFlyer and TikTok’s Advanced SRN integration, MWM gained reliable, near real-time iOS attribution and full LTV reporting, allowing the team to optimize campaigns and creative decisions quickly. After testing more than 100 creatives per week, MWM identified a winning design, boosted TikTok investment by 100x during scaling, achieved profitability, and helped drive Beat Maker Pro to 140 million downloads.

MWM

Charles Perrot

Chief Operating Officer