Case Study: VGames achieves 40% revenue growth and 80% reduction in fraudulent in-app purchases with AppsFlyer

AppsFlyer integration helps VGames realize 40% revenue growth

VGames, a Vietnam-based mobile game studio with 100 apps and over 30M installs, was struggling with a resource crunch and poor data visibility: manual data extraction, slow sync with ad networks, and inadequate reporting left the team unable to measure ROI, ROAS or ad revenue accurately. Seeking a mobile measurement partner, VGames selected AppsFlyer to provide upgraded measurement, reporting and strategic support.

AppsFlyer delivered a dedicated customer success and technical team plus an intuitive platform — including the real-time Overview dashboard and Xpend cost integrations — that exposed tracking errors, fraud and misaligned campaigns. With AppsFlyer’s insights and troubleshooting, VGames optimized campaigns, boosted installs and improved ROI/ROAS, achieving a projected 40% revenue increase and an 80% reduction in fraudulent in-app purchases.

VGames

Tuan Nguyen

Chief Financial Officer