Case Study: Badoo achieves real-time, granular data-driven campaign optimization with AppsFlyer

Making the most of granular data and powerful insights

Badoo, the global dating app with over 450 million users across 190 countries, needed to merge massive volumes of supplier, marketing and internal metrics at a very granular level so its Growth team could make faster, more flexible decisions. Senior Data Engineer Petr Yurin and Growth Marketing Manager Solange Baki relied on AppsFlyer to supply the trusted raw-level data required to meet changing analytical and dashboarding needs.

Using AppsFlyer’s dashboards and Data Locker to populate Badoo’s BI platform with raw data, the team can drill down by media source, freeze suspicious campaigns, and reallocate budget in real time. As a result, Badoo makes daily data-driven optimizations—quickly identifying which countries or campaigns perform best—and has improved the speed and accuracy of campaign spend decisions thanks to AppsFlyer’s granular, real-time data.

Badoo

Petr Yurin

Data Engineer