Case Study: PSafe Technology achieves 43% budget savings and a 141% boost in ROI by preventing fraud with AppsFlyer Protect360

How Mobile Security Leader PSafe Prevents Fraud with Protect360

PSafe Technology, the mobile security company behind the dfndr app suite with 130+ million installs, faced a major challenge scaling user acquisition across an unusually large mix of channels—more than 50 ad networks, DSPs and other media sources—while reliably detecting and preventing install fraud and reducing manual analysis. To address this, PSafe deployed AppsFlyer’s Protect360 anti-fraud solution.

AppsFlyer implemented Protect360’s real-time automatic prevention (DeviceRank, machine learning and custom validation rules with IO Builder) plus Advanced Detection and live alerts to flag suspicious devices and anomalous CTIT or conversion patterns. The solution blocked 30% of installs as fraudulent over three months, delivered 43% lifetime budget savings and drove a 141% boost in ROI, freeing PSafe to pay only for verified, real installs and cut manual fraud review.

PSafe Technology

Arpit Patel

Head of User Acquisition