Case Study: Skyscanner achieves 12x more loyal users and 2.5x higher mobile engagement with AppsFlyer

Skyscanner - Customer Case Study

Skyscanner, the global travel search engine, relaunched a unified mobile app in 2016 combining flights, hotels and car rentals and adapted it for nine regions. After the relaunch the growth team needed to expand their user base through paid and unpaid channels while improving mobile retention, engagement and customer lifetime value, so they moved their mobile attribution and marketing analytics to AppsFlyer.

AppsFlyer provided accurate install attribution, deep partner integrations, pre‑configured postbacks and raw data reporting that let Skyscanner test new media partners, optimize targeting in real time and analyze regional, OS and device behavior. Six months after the relaunch, Skyscanner reported 12x more loyal users, a 10x better loyalty rate, 2.5x higher mobile app engagement and higher mobile app loyalty than their legacy properties, driven by the AppsFlyer-enabled data and optimization workflow.

Skyscanner

Judith Byers

Senior Growth Manager