Case Study: Sale Stock achieves 2.3x install growth, 5x user loyalty and 30% fraud cost savings with AppsFlyer

Building The Fastest Growing eCommerce Brand In South-East Asia

Sale Stock, a mobile-first eCommerce innovator in South‑East Asia, faced a fast‑moving, Android‑centric market and needed to deliver a superior mobile shopping experience alongside top‑tier performance marketing. To scale and measure campaigns from launch, Sale Stock relied on AppsFlyer’s mobile attribution and marketing analytics (including the AppsFlyer SDK and Fraud Suite).

By integrating AppsFlyer’s SDK in one day and using AppsFlyer across paid, owned and earned channels, Sale Stock added dozens of media partners without new SDKs and used reports, APIs and fraud detection to optimize installs, costs and post‑install activity. The AppsFlyer‑powered approach delivered 2.3x year‑over‑year install growth, 5x growth in user loyalty, roughly 30% savings from fraud detection, and helped marketing drive nearly two‑thirds of the company’s growth while improving media ROI.

Sale Stock

Anthony Loekita Harsono

Product Marketing Manager