Case Study: Pixonic achieves over $1M in ad spend savings with AppsFlyer Protect360 real-time fraud protection

How Pixonic Saved Over $1 Million with Protect360

Pixonic, the Moscow-based mobile gaming studio behind War Robots and Dino Squad, needed to rapidly scale user acquisition but faced increasingly sophisticated ad fraud that threatened their marketing budget and campaigns. To address this risk they partnered with AppsFlyer and implemented its Protect360 fraud-protection solution.

AppsFlyer’s Protect360 gave Pixonic real-time attribution-level fraud blocking and visibility into bots, click flooding and payment fraud, enabling automatic rejection and cleaner traffic reporting. With AppsFlyer’s help Pixonic removed bad actors, reconciled fraudulent installs with partners, detected as much as 84% of fraud in real time, and eliminated over $1 million in fraudulent ad spend in 2018, freeing resources to focus on high-quality channels and new launches.

Pixonic

Anastasia Selchuk

Head of Marketing