Case Study: Virtuo achieves smarter, data-driven acquisition and retention decisions with AppsFlyer DataLocker

Making smarter short and long term decisions with Data Locker

Virtuo, led on acquisition by Denitsa Georgieva, is a technology-first car rental company founded to create a better customer experience. Facing the dual challenge of cost-effectively acquiring users with accurate attribution and retaining customers by understanding their journeys, Virtuo needed to merge mobile attribution data with internal CRM and logistics sources—capabilities their previous partner couldn’t deliver—so they turned to AppsFlyer, using AppsFlyer Dashboards and DataLocker.

AppsFlyer provided real-time visibility via Dashboards and reliable raw-data export through DataLocker into Virtuo’s Looker BI, letting Virtuo combine AppsFlyer data with CRM and logistics feeds. As a result, Virtuo gained user-level insights, built a marketing-spend algorithm to identify the ideal spend per country, and improved short- and long-term acquisition and retention decisions—benefits amplified by AppsFlyer’s responsive support team, including CSM Linda.

Virtuo