Case Study: HIGAME boosts ROAS by 15% with AppsFlyer Creative Optimization

How HIGAME boosted ROAS by 15% with AppsFlyer’s creative optimization solution

HIGAME, a fast-growing mobile gaming company in Vietnam, struggled to measure and optimize thousands of creatives across more than 70 ad networks. With no centralized view of performance, the team had difficulty spotting creative fatigue, understanding which elements drove results, and aligning UA and creative teams. AppsFlyer’s Measurement Suite and Creative Optimization solution were used to bring clarity to creative performance at scale.

By adopting AppsFlyer’s Creative Optimization Solution, HIGAME gained a centralized dashboard and AI-driven insights to identify winning creative elements and replace underperforming ads faster. As a result, the company increased ROAS by 15%, reduced CPI by 10%, doubled creative iteration speed, and achieved 10–20% higher conversion rates.

HIGAME

Cuong Vu Tan

Chief Executive Officer