Case Study: Steady achieves 88% increase in downloads and 340% revenue growth with AppsFlyer

Steady maximizes affiliate offerings with AppsFlyer

Steady, a platform launched in 2018 that helps part-time and gig workers find jobs and earn more through affiliate “income boosters,” faced a dual challenge: quickly scale downloads across many ad networks while also understanding which in‑app events drove the highest engagement and lifetime value. To tie true customer LTV back to specific touchpoints and measure ROAS, Steady turned to AppsFlyer’s attribution and analytics capabilities.

AppsFlyer provided accurate, unbiased attribution, a centralized dashboard and granular reporting (plus 8,000+ partner integrations) so Steady could calculate ROAS, pivot to the most cost‑effective ad networks and affiliate partners, and optimize for high‑value user events. As a result, Steady’s lean UA team scaled efficiently and delivered an 88% increase in downloads year‑over‑year and a 340% increase in revenue year‑over‑year with confidence using AppsFlyer.

Steady

Patrick Tang

Senior Growth Manager