Case Study: fuboTV achieves full cross‑device customer journey visibility and 15% CPI reduction with AppsFlyer People‑Based Attribution

fuboTV Gains Visibility into the Entire Customer Journey Across Channels and Devices with People-Based Attribution

fuboTV, a New York–based live TV streaming platform, faced an attribution challenge as users move across mobile, web and connected TV devices. To cut mobile user-acquisition costs by driving subscriptions via the website, fuboTV needed visibility across the fragmented cross-device journey and turned to AppsFlyer’s People-Based Attribution product to close the gap.

AppsFlyer streamed raw PBA data into fuboTV’s BI systems, tying mobile attribution to website activity and CRM to reveal true cross-channel pathways, reduce duplicated spend, and focus on channels that drive loyal multi-device users. With AppsFlyer’s solution fuboTV reallocated 20% of its mobile marketing budget to more efficient sources and achieved a 15% reduction in CPI across Android and iOS, while also unifying marketing teams around a single, people-based view of the customer journey.

fuboTV

Vincent Eterlet

Head of Mobile Growth Marketing