Case Study: Varo achieves secure, scalable mobile data analysis and optimized acquisition with AppsFlyer

Varo Bank scales up secure mobile data analysis with confidence

Varo, a digital bank on a mission to expand financial inclusion, faced the challenge of accurately measuring a complex multi-step mobile customer journey—from install to account opening—across mobile web, iOS, and Android, while also tying fraudulent financial behavior back to campaign sources. To meet these needs, Varo worked with AppsFlyer, using AppsFlyer’s attribution solution and Data Locker to integrate attribution across their tech stack and capture the many events required to quantify Customer Acquisition Cost (CAC) and reduce friction.

AppsFlyer provided granular attribution, 24/7 secure Data Locker backups to an Amazon S3 bucket, and integrations with 8,000+ partners (enabling Tableau, Segment, Protect360 and SKAdNetwork reporting), giving Varo a clear view of their acquisition funnel and accessible reports for all stakeholders. The result was faster, more reliable data delivery that saved significant processing time, enabled data-driven optimization of acquisition and engagement strategies, and was supported by a dedicated AppsFlyer Customer Success Manager to help digest insights and resolve issues quickly.

Varo

Tamar Kassoff

Senior Director of User Acquisition