Case Study: Step achieves 50% more attributed SKAN conversions and saves 2–3 hours/day on campaign optimization with AppsFlyer

Banking on attribution gave Step 50% more visibility into SKAN conversions

Step is a Silicon Valley–founded banking app for young adults that needed accurate, unified attribution across paid social, search, influencer and owned channels—especially on iOS14+ where their prior MMP under‑reported non‑organic installs and left roughly 50% of SKAN conversions unattributed. To solve this, Step turned to AppsFlyer, adopting its attribution suite including built‑in deep linking, Conversion Studio and ROI360 (Xpend) cost aggregation.

AppsFlyer implemented multi‑touch SKAN attribution, deep linking, conversion value mapping and integrated cost aggregation so Step could measure installs, in‑app events and CPA across channels and devices. The result: AppsFlyer delivered 50% more visibility into SKAN conversions, consolidated spend and performance data for better CPA optimization, and saved Step’s marketing team about 2–3 hours per day, with dashboards and APIs for BI exports.

Step

Leslie Lacayo

Performance Marketing