Case Study: MagicAnt achieves 10x mobile growth and scalable global expansion with AppsFlyer

MagicAnt Scales Casual Gaming App in Japan and Abroad

MagicAnt, a boutique casual gaming studio founded in 2013 with over 20 million downloads and hit title 1LINE (nearly 2 million downloads in Japan), faced stalled mobile growth because their free attribution provider couldn’t measure many popular ad networks. They needed a full-featured mobile measurement partner to quickly test multiple networks and scale marketing, so they adopted AppsFlyer’s measurement platform and SDK.

AppsFlyer installed its SDK and provided pre-configured integrations, deep-linking/syncs and real-time engagement and media-cost reporting, removing the need for per-network SDKs or complex tagging. With AppsFlyer’s data MagicAnt could rapidly test networks, optimize spend and measure ROI — achieving 10x mobile growth while maintaining user quality and marketing ROI, increasing ad budget, shortening campaign cycles, and enabling international expansion.

MagicAnt

Ryusuke Yamaguchi

CEO