Case Study: Hyper Hippo achieves 50% improvement in Day 7 retention with AppsFlyer

Getting the attribution game right - Hyper Hippo improves retention by 50% with AppsFlyer

Hyper Hippo, a Canadian mobile games developer behind titles like AdVenture Capitalist and AdVenture Communist, needed a reliable way to attribute users across channels, get fresh in‑app engagement data for LTV/ROAS modeling, and re‑engage lapsed players to improve retention. To solve this, Hyper Hippo partnered with AppsFlyer and adopted AppsFlyer’s attribution and analytics platform, including OneLink deep linking, Audiences for remarketing, and Xpend/Cost ETL for cost aggregation.

AppsFlyer delivered full cross‑device attribution, real‑time event measurement and automated cost streams into Hyper Hippo’s BI (fed into Tableau), enabling smarter UA testing, precise LTV/ROAS modeling, and targeted remarketing. As a result, AppsFlyer-powered campaigns produced a 50% lift in Day‑7 retention for their main titles, a 60% reduction in cost per player, faster predictive revenue modeling, and easier monthly testing across thousands of network integrations.

Hyper Hippo

Macarena Cáceres

User Acquisition Lead in Marketing