Case Study: Moneyview achieves higher retention and lower CAC with AppsFlyer

How Moneyview improved retention with personalization and seamless CX

Moneyview, a Bangalore-based fintech company serving over 100 million users, needed to scale growth while maintaining profitability in a market marked by low retention, rising acquisition costs, and mobile ad fraud. To improve engagement and cross-sell performance, Moneyview turned to AppsFlyer, using its Measurement Suite, Deep Linking Suite, and deferred deep linking capabilities.

With AppsFlyer, Moneyview used Audiences for granular segmentation, OneLink-powered deep linking to send users directly to the right in-app journeys, and Protect360 to block fraud. The result was a 22% increase in cross-sell conversions, a 15% reduction in customer acquisition costs, stronger user engagement, and less fraudulent traffic—helping Moneyview improve ROI and optimize campaigns in real time.

Moneyview

Tharun Aluka

Director of Digital Marketing