Case Study: Dream11 achieves 37% higher referral conversions and 28% more registrations with AppsFlyer

Converting loyal app users through user referrals

Dream11, the world’s largest fantasy sports platform with 120M+ users, faced rapid market growth and a fragmented mobile ecosystem that made it hard to launch and scale complex marketing campaigns. To centralize attribution, stitch pre-install touchpoints into a smooth onboarding flow, and accurately measure campaign performance across app stores, platforms, and channels, Dream11 partnered with AppsFlyer and adopted its attribution platform, raw data reports, Deep Linking, OneLink Smart Script, and the AppsFlyer invite referral system.

AppsFlyer enabled Dream11 to attribute installs and web-to-app journeys accurately, use raw data for LTV modeling and granular insights, streamline onboarding with deep links, and power referrals with auto-generated shareable links. As a result, Dream11 reduced user-acquisition overlap and saved budget, converted more web visitors into app users, and saw measurable uplifts: 37% higher conversion rates from referrals and 28% more registrations from referrals, while the referral channel became a scaled, lower-cost acquisition source thanks to AppsFlyer.

Dream11

Kundan Kumar

Senior Vice President