Case Study: Wombat achieves performance marketing clarity and real-time user insights with AppsFlyer

Getting performance marketing clarity with customized dashboards

Wombat, the fast-growing UK investment app (Wombat Invest) that has more than doubled its user base in the last year, faced limited visibility into paid marketing and user acquisition as it scaled. To better understand campaign performance and user segmentation, Wombat selected AppsFlyer as its mobile measurement partner.

AppsFlyer completed a rapid integration, built a configurable custom dashboard tied to Wombat’s key KPIs, and used OneLink deep links to measure influencer activity. As a result, Wombat now has a single source of truth for organic and paid installs, can track real-time downloads and in‑app behaviors (including monthly recurring investments vs one‑off deposits), tailor CRM by segment, and more accurately predict LTV to maximize marketing ROI.

Wombat

Michaela Crisp

Head of Growth