Case Study: Real11 Fantasy Sports reduces fraud and optimizes marketing spend with AppsFlyer Protect360

Real11 reduces fraud while optimizing marketing campaigns

Real 11 Fantasy Sports, a rapidly growing Indian fantasy-sports app with over two million active players, began seeing abnormal paid-install activity from affiliate ad networks in late 2021—spikes in installs with unusually low LTVs or retention and installs that didn’t translate to revenue. Facing a diverse multi-channel acquisition strategy and limited resources for manual investigations, Real 11 partnered with AppsFlyer and deployed its Protect360 fraud-protection solution to detect and block sophisticated install and in-app fraud.

AppsFlyer’s Protect360 used machine learning and attribution insights to surface timestamp anomalies, emulator/device-farm signals and installs with low conversions, allowing Real 11 to cut spend on fraudulent partners and optimize high-performing channels. In five months AppsFlyer helped identify and prevent 42,808 fraudulent installs and 537K in-app fraudulent events, saving roughly 1.4 million INR (about $18,000) in ad payouts while improving campaign efficiency.

Real 11 Fantasy Sports

Amit Goyal

Digital Marketing Team Lead