Case Study: Socialpoint achieves 34% lower CPI and 4X conversion rate with AppsFlyer

Scaling with ROI-based Facebook & Instagram insights

Socialpoint, a Barcelona-based social and mobile games developer behind titles such as Dragon City, Monster Legends, World Chef and Dragon Land, needed to attract quality gamers at scale while gaining deep visibility into the full in‑app user journey (e.g., level progression and spend). Accurately attributing installs and understanding engagement from Facebook and Instagram was critical, which required the deeper media-performance access only available through a Facebook Mobile Measurement Partner.

To solve this, Socialpoint deployed AppsFlyer’s attribution suite and marketing analytics solution to link Facebook/Instagram media costs with in‑app engagement and revenue, enabling ROI‑based optimization of user acquisition. Using AppsFlyer, Socialpoint lowered CPI by 34%, improved conversion rates 4×, achieved roughly 2× higher LTV, and was able to scale paid acquisition on Facebook and Instagram with stronger ROI.

Social Point

Amparo García

Mobile Marketing