Case Study: Treatwell cuts user acquisition costs 33% and increases repeat customer revenue 50% with AppsFlyer OneLink

Transforming the Impact of Owned Media with Universal Deep Linking

Treatwell, Europe’s largest hair, beauty and salon booking platform with over 25,000 local partners, faced a measurement problem: they suspected owned media (social, email, SMS, on-site) drove significant app installs and activity but had no reliable way to measure or optimize it, and standard web tools couldn’t differentiate users or devices. To solve this, Treatwell partnered with AppsFlyer and adopted AppsFlyer’s OneLink™ universal deep linking.

AppsFlyer’s OneLink™ provided a single smart link for all channels that routed users to the correct app store or web page and opened the app to the promotion-specific experience for new and existing users, ensuring installs and in-app events were accurately tagged and attributed. With AppsFlyer’s solution Treatwell rebalanced free and paid media, cut user acquisition costs by 33% year over year, and grew repeat-customer revenue by 50% year over year.

Treatwell

Thiago Monteiro

Head of Mobile