Case Study: Jet.com achieves 5x holiday-weekend growth and #1 App Store Shopping rank with AppsFlyer

Quantifying the Value of Burst Campaigns

Jet.com, an eCommerce marketplace that rewards customers for building larger baskets, faced the challenge of growing native app usage, reducing friction, and encouraging bigger carts and repeat shoppers. To scale installs and prove the value of short, high-intensity “burst” campaigns across channels (Google, Facebook, Twitter), Jet.com needed reliable mobile attribution and analytics to measure campaign impact and organic lift — so they partnered with AppsFlyer.

Using AppsFlyer’s mobile attribution and analytics, Jet.com ran targeted burst campaigns and measured both paid and organic effects to optimize spend and timing. The results were striking: the app climbed into the top 5 (reaching #1 in the App Store Shopping category), organic downloads and new buyers roughly tripled, and they saw up to 5x growth on holiday weekends with about 3x overall growth — outcomes attributed to the AppsFlyer-powered campaign measurement and optimization.

Jet.com