Case Study: AppQuantum achieves a 20% lift in ROAS with AppsFlyer's ROI360

Bridging the data gap with real-time, accurate ROI data

AppQuantum, a leading mobile gaming company, struggled with highly fragmented and frequently changing cost data across some 30 ad sources and delayed ad revenue reporting, which made it difficult to measure ROAS and optimize campaigns. To address this, they worked with AppsFlyer and adopted AppsFlyer's ROI360 to get unified, real-time cost and revenue measurement tied to attribution.

AppsFlyer’s ROI360 consolidated granular cost and revenue data, delivered near-real-time (day 0–14) accuracy, and enabled ad-revenue postbacks to partners so campaigns could be optimized or stopped quickly. Using AppsFlyer, AppQuantum achieved a 20% lift in ROAS, improved campaign effectiveness by 10–20%, and increased profits by about 10%.

AppQuantum

Rauf Valeev

Marketing Analyst